The Local Advantage: Why Chilliwack Businesses Have a Marketing Edge
/If you’re a small business in Chilliwack, you’re not just competing with the big guys — you’ve actually got a massive advantage they can’t buy: local love.
Why local businesses win
In Chilliwack (and the Fraser Valley in general), we care about:
Who owns the shop
Who we’re supporting
How something’s made
Whether it’s local
People want to support small — but they can’t support you if they don’t know you exist.
That’s where local marketing comes in.
Your edge = connection
Big box stores can’t:
Show their face on Instagram with their morning coffee
Remember a regular’s name
Share a behind-the-scenes of how your products are made
Snap a pic of your kid helping you pack up orders
But you can. That’s your superpower.
3 Things You Can Start Doing Right Now:
Use your face and voice on social media
People don’t follow logos. They follow people.Tag your location and local hashtags
Let people know you’re in Chilliwack. Use tags like #chilliwackbusiness #shoplocalchilliwack, and of course, #AroundChilliwackTalk like a human, not a brand
Keep it real. Your followers aren’t corporate — they’re your neighbours.
You’ve got the local love. Let’s help people find you and cheer you on.
In the next post, we’ll cover how to make sure your business has a brand that people can recognize and connect with — no graphic design degree required.
