Community Marketing: Why It Matters More Than Ever (Especially in Chilliwack)

If you have ever wondered why some small businesses in Chilliwack seem to grow almost effortlessly, it often comes down to one thing: community connection. Not trends. Not hacks. Not giant ad budgets. Just real presence in the place they live and work.

Community marketing sounds complicated, but it is really just about people getting to know you. Not just your logo or your product. You.

Here is what actually works in a town like ours:

1. Show up where your customers already spend time

It could be a local event, a small market, a charity fundraiser, a school gathering, or even a neighbourhood Facebook group. When people see you involved, they remember you.

2. Support other local businesses

Collaboration is one of the easiest ways to grow in a smaller city. A shared giveaway, a joint workshop, or even a simple shoutout builds goodwill. Community-minded businesses stand out because people want to support people who support others.

3. Share the stories behind your business

Tell people what inspired you. Talk about your early days. Share the moments that shaped the work you do. These details help customers feel connected long before they ever walk in your door.

4. Keep building relationships, not transactions

Every comment you reply to, every conversation at your counter, every nice interaction online or offline is part of your brand. These small touches create loyalty you cannot buy with ads.

5. Make it easy for locals to find you

Even the most engaged business gets overlooked if people do not know where to find the details. A clear online presence makes a huge difference, especially when locals are looking for recommendations.

And this is where platforms like Around Chilliwack naturally fit in. We share local stories, highlight the people behind the businesses, and make it easier for your neighbours to discover what you do. It puts you into the local conversation, right where customers are already searching.