To Boost or Not to Boost?

If you’ve ever hit the “boost post” button on Facebook or Instagram, you’re not alone. It feels easy. It feels helpful. It feels like marketing.

But here’s the truth: boosting is not always the best choice for local businesses.

Boosting helps when:

• You want more people to see a post that is already performing well

• The goal is brand awareness, not sales

• You are sharing community-focused content, like an event or announcement

Boosting does not help when:

• You want new customers to actually book or buy

• You want to target specific types of people

• You want to track what’s working and what’s not

So what should you do instead?

If you are ready for growth, run a proper ad campaign. That means:

• Starting with a clear goal, like website clicks or leads

• Setting up targeting based on your ideal customer

• Choosing an image or video with a direct purpose

• Writing copy that speaks to one specific desire your customer has

The bottom line: Boosts are a quick visibility tool. Ads are a strategy.

If you’re not sure which one your business needs right now, start small. Boost one strong post this month. Plan a real ad campaign next month.

And if you need help reaching more of Chilliwack without wasting your marketing budget, head over to our services page. We have a variety of plans to get your business in front of a quality audience of potential local customers. We can help you be seen by the right people, not just anyone scrolling by.